All Day Celebration Includes Complimentary Mimosa Bar, Charming Giveaways and a Charmed by Charity® Grand Opening Event Hosted by Nancy Davis to Benefit Race to Erase MS

WHO: ALEX AND ANI, the beloved lifestyle brand that creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity; Nancy Davis, the dynamic founder of Race to Erase MS; and you.

WHAT: An all-day celebration of connectivity and charity to mark the grand opening of ALEX AND ANI’s newest store at Del Amo Fashion Center. The schedule of events includes:

10 am - Ribbon Cutting, In-Store Morning Mimosa Bar & Giveaways

The first 100 people in line will receive: an ALEX AND ANI Bangle, a t-shirt from Race to Erase MS and an invitation for that evening’s grand opening cocktail party.

All Day - Debut of the NEW ALEX AND ANI Cupcake Charm Bangle

To celebrate ALEX AND ANI donating $1 million to Race to Erase MS to date, the brand is launching a new Cupcake Charm Bangle (see below) and Swarovski Beaded Bangle. On opening day, guests can purchase the Cupcake Charm Bangle for $38 and receive the Swarovski Beaded Bangle for $20 (a $38 savings). Available in Shiny Gold and Shiny Silver Finishes, the ALEX AND ANI Cupcake Charm Bangle symbolizes the importance of celebrating life’s little moments and the joys of all things decadent. 

6:00-8:00 pm - CHARMED BY CHARITY Grand Opening Event Hosted by Nancy Davis

Live DJ, Carolyn’s Sakonnet Vineyards Wine Tasting and Treats from Sprinkles Cupcake Bar

15% of all sales from the evening will be donated back to Race to Erase MS

Gift with Purchase ($75 or more) - ALEX AND ANI branded drawstring backpack, beach towel, water bottle and bangle as well as items from Race to Erase MS.

WHERE: Del Amo Fashion Center 3525 W Carson St Torrance, CA

ALEX AND ANI is located on the Main Level in between Urban Decay and Ecco Shoes.

WHEN: Thursday, July 27, 2017

10:00 am - Ribbon Cutting & Giveaways

6:00-8:00pm - Grand Opening Celebration

SOCIAL: Instagram: @alexandani


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