Go Little Tokyo introduces a new community led campaign that highlights the unique cultural programs, community events, dining and shopping experiences found in one of Los Angeles’ most vibrant cultural hubs, Little Tokyo. The Go Little Tokyo movement is a project developed by the Little Tokyo Community Council (LTCC) with support from Metro. The LTCC enlisted Community Arts Resources (CARS), the producers of L.A.’s famed CicLAvia and other acclaimed cultural programs, to produce the Go Little Tokyo campaign.
As Los Angeles transforms and expands its mass transit system and Little Tokyo becomes even more connected through the construction of Metro’s Regional Connector, there is no better time to “Go Little Tokyo” and discover or re-discover one of Los Angeles’ most historically and culturally rich and energetic urban neighborhoods.
Little Tokyo is a cultural melting pot with an abundance of destinations and landmarks in and around the historic walk-able neighborhood. Go Little Tokyo will help the public uncover the vibrant cultural programs, community events, dining and shopping experiences that sets this community apart. The campaign will provide visitors and the Little Tokyo community with accessible resources that celebrate the community’s many assets and shares information through a comprehensive website, active social media platforms, self-guided neighborhood tours, dynamic promotional materials and graphic way-finding signage throughout the neighborhood.
“Go Little Tokyo celebrates LA’s cultural diversity and invites the community in to experience one of the most vibrant urban and historic destinations in the area,” commented Aaron Paley, President and co-founder of CARS. “The campaign will help locals and visitors access Little Tokyo and really get to know all that it has to offer.”
For more information regarding Go Little Tokyo, including how to get involved, please email firstname.lastname@example.org. To sign up for the Go Little Tokyo e-newsletter visit GoLittleTokyo.com.
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